NEW YORK, NY/LONDON – Sept 6th, 2007 - Electronic Game Card Inc. (OTCBB:EGMI), today announced that Taxfreeshopping.com, a direct mail shopping company had placed it’s initial order for 200,000 Electronic GameCards™ . This order is part of Taxfreeshopping.com consumer recruitment and brand development campaign for this year’s Christmas season. The focus of the Taxfreeshopping.com Holiday marketing will be to increase consumer loyalty throughout 2008, by encouraging frequency and length of site visits. The contract was arranged by Innovate Pro Ltd, one of Electronic Game Card, Inc’s U.K. based European distributors.

Taxfreeshopping.com is an online shopping center made up of eight very different stores, all based around the central Tax Free Shopping homepage. Taxfreeshopping.com offers a huge range of high-quality and great value products for all age groups allowing consumers to browse across a many categories of goods, search for specific items and titles and find special offers, bargains and collectables, all free of tax and always with the luxury of being able to return purchases. Taxfreeshopping.com is owned by Mail-Direct Ltd., a joint venture company with Flying Brands plc.,(LSE:FBDU) based in Jersey, Channel Islands UK.   

Martin Sayers, Managing Director of Taxfreeshopping.com said, "The use of the Electronic GameCard™ makes branding and economic sense. Our market research clearly identifies that the use of the Electronic GameCard ™ will cost effectively promote greater customer awareness of our brand, the product range and therefore a greater propensity to make frequent and sizeable orders by our customers. Equally, as a promotional mechanic, the Electronic GameCard is unique and addictive; once you start to play an Electronic GameCard ™ you can’t put them down"

Electronic Game Card, Inc is presenting today at the Roth New York Conference 2007. The presentation will be web cast at 2:30pm ET and can be accessed through visiting www.electronicgamecard.com and clicking on the link on the home page.

For further information contact:

Roger Holdom
Electronic Game Card, Inc.
+44 207 451 2480
Investor.relations@electronicgamecard.com

Yvonne L. Zappulla
Managing Director
Grannus Financial Advisors, Inc.
212-681-4108
yvonne@grannusfinancial.com

About Electronic Game Card. Inc.
Electronic Game Card Inc., (OTCBB: EGMI), develops, produces and markets innovative games to the lottery, casino, and promotional industry worldwide.  The Company’s lead product is the EGC GameCard, a unique credit card-sized pocket game combining proprietary technology of interactive capability with “instant win” excitement.The "Electronic GameCard" can be programmed to suit a variety of gaming and promotion applications. EGMI 's client base is across the $100 billion global market of state and national lotteries, Gaming and Casinos, Indian Gaming and the expanding sales promotion and incentive markets. EGMI develops sales and marketing relationships with agents globally and has a joint venture with a major lottery focused US listed corporation which owns approximately 8% of the EGMI common stock. For further information please visit www.electronicgamecard.com

July 2005, the Public Gaming Research Institute (PGRI) named the Electronic GameCard™ as a 2005 Lottery Product of the Year during its conference in Las Vegas. The PGRI award recognizes the importance of new products to the growth and continuing success of worldwide lotteries.